Book one show.Get found in seven.
You pay for the show your buyer walks. Everything else, the gate, the cross listing, the matchmaking and the directory, comes with it.
What a stand actually bought in 2026
5,261 professionals registered across the three days, against 159 exhibiting companies on the floor.
Owner, director, CXO or senior management, across roughly 3,990 distinct organisations.
Held in the Global Water Business Lounge across three days, an average of 81 a day.
Products presented to a room of specifiers rather than to a press release.
Whether that traffic turns into an order depends on what happens at your stand, not at the gate. But the traffic was there, and it is on the record.
Six ways to take space
Rates for 2027 are issued on request rather than published, because they move with the two city package, stand position and the show you book into. Ask and you get the full card the same working day.
| Format | What it includes |
|---|---|
| Bare space Minimum 18 sqm | You build your own stand. Power, water and compressed air ordered separately. |
| Shell scheme Minimum 9 sqm | Octanorm structure, fascia, lighting, power point, table and chairs included. |
| MSME Pavilion Minimum 9 sqm, Udyam registered only | Subsidised participation under the PMS Scheme, subject to availability and eligibility. |
| Startup Pavilion 6 to 9 sqm, DPIIT recognised only | Built for first time exhibitors, in the same aisle as the Innovation Spotlight Arena. |
| Association rate Minimum 9 sqm | For member companies of participating industry associations. |
| International Bare space or shell | Quoted in US dollars. Country pavilions are handled separately by invitation. |
Preferred location charges apply on the base rate: two side open, three side open and island positions carry a loading. GST is extra on domestic bookings. Full terms are on the space booking form.
Six steps, and where each one can stall
Tell us your categories
Not your industry. Your categories, from the same code list a visitor uses. That decides which of the seven shows you belong in.
We send the rate card and floor plan
Same working day. If you are asking about both cities, the two city package comes with it.
You pick a stand position
Allocation runs in the order enquiries arrive. Corner and island positions go first, and they carry a loading.
Space booking form and advance
The form carries the full terms. Space is held on receipt of the advance, not on verbal confirmation.
Exhibitor manual and directory listing
Your categories go into the directory and into matchmaking here. This is where most exhibitors lose value, by submitting late or vaguely.
Meetings booked before you arrive
Visitors who declared matching sourcing needs are offered slots with you in the Business Lounge.
Ask for the rate card
Tell us what you sell and which city you are considering. You get the rate card, the floor plan and an honest read on whether your buyer is actually in the room.
The nine zones became seven shows.
A zone was a signboard over an aisle. A show has its own name, its own invitation campaign and its own buyer list, and you only pay for the one your buyer walks.
Category exclusive positions.
Sponsorship is sold by category and by show, so one position is not resold to your competitor. Numbers are limited and the senior positions go first.
What exhibitors said
Exhibitor feedback from 2026 is published here as it is cleared for use. Ask and we will put you in touch with a 2026 exhibitor directly.